In Indonesia, topic halal certification Often comes up in discussions, especially relating to food, beverages, medicines, cosmetics, and even everyday products. Frequently asked questions are: Is that halal certificate really important?
The answer: Yes, important. Not only for Muslims, who form the majority in Indonesia, but also for business actors and consumers in general. Let's take a look at the reason.
Guaranteeing Consumer Trust
The halal label is not merely a stamp. He is Guarantee that the product has undergone the inspection process. in accordance with Islamic Sharia—starting from ingredients, processing, up to distribution.
For Muslim consumers, the existence of a halal certificate gives them peace of mind when buying products. This trust automatically increases customer loyalty.
Wider Market Opportunities
For producers, the halal certificate is not only a "legal obligation", but also business strategy. Indonesia has more than 230 million Muslim population. The domestic market alone is already very large. The global market for halal products is estimated to be valued. trillions of dollarsMiddle Eastern countries, Malaysia, and Brunei, for example, attach great importance to the halal aspect in trade.
That means halal-labeled products are easier to penetrate the international market.
Not Only Food & Beverages
Many people think that halal is only about food. In fact, cosmetics, medicines, clothing, and hygiene products It may also contain non-halal ingredients (for example, certain types of alcohol, pork gelatin, or colorants that do not meet standards).
With halal certification, consumers are more confident that the products they use daily are safe and in line with their beliefs.
Increasingly strict regulations
Since its enactment. Halal Product Assurance Act (UU JPH), some product categories are required to be halal-certified. The stages are indeed gradual, but the direction is clear: All products that enter, circulate, and are traded in Indonesia require a halal guarantee..
That means, for business actors, the halal certificate is also part of legal compliance.
Value Added to the Business Image
Products that have a halal label are usually more trustworthy. Consumers see manufacturers who take quality and transparency seriously.
Halal certification can become additional selling value that differentiates the product from the competitor.
So, is a Halal certificate important?
Very important. For consumers, it guarantees a sense of security and trust. For business actors, it opens up broader market opportunities, strengthens branding, and at the same time complies with government regulations.
In this modern era, halal certificates are not merely religious symbols, but rather Global standards of quality, security, and trust..
Insemination We are ready to help your business, enterprise, or company in obtaining halal certification and other relevant legal requirements, so you can focus on developing products while also ensuring compliance, trust, and broader market opportunities.
Discover more from Insimen
Subscribe to get the latest posts sent to your email.









