Why is the Halal label very important?

The halal label has now become a primary requirement in the food, beverage, cosmetics, and pharmaceutical industries. For the predominantly Muslim Indonesian public, the existence of the halal label is not merely a symbol, but a real guarantee that the products they consume comply with Islamic law. In the midst of increasingly fierce market competition, the halal label also becomes the key to global competitiveness.

A Strong Foundation of Religion

For Muslims, halal is a principle of life. Products without a halal label raise doubts and can reduce consumer trust. Halal certification ensures that products are free from haram elements such as pork, blood, or excessive alcohol. The process of slaughtering animals is also strictly supervised to comply with Sharia. The Indonesian Ulema Council (MUI) emphasizes that the halal label is a form of protection for the Muslim community from consuming products that do not conform to religious teachings.

Legal Protection and Regulation

Indonesia has regulated halal labeling through Law Number 33 of 2014 concerning Halal Product Assurance. This regulation requires all products in circulation to have halal certification. Its main objective is to protect consumers while also providing legal certainty for producers. The Ministry of Religious Affairs, through the Halal Product Assurance Agency (BPJPH), is responsible for supervising the implementation of this regulation. With regulation in place, the halal label is no longer optional, but mandatory.

Maintaining Health and Safety

The halal label is not only related to religious beliefs, but also to hygiene and quality. Halal certification through a rigorous audit process that covers raw materials, cleanliness of production facilities, and distribution. Halal products are usually more hygienic and safe to consume. The study published byJournal of Islamic Marketingstating that non-Muslim consumers are also increasingly choosing halal products because they are considered healthier and of guaranteed quality.

Economic and Business Impact

The global halal market is very large, with a value reaching trillions of US dollars each year. Indonesian halal products have great potential to penetrate global markets, especially in the Middle East, Southeast Asia, and Europe. The halal label provides added value for products, increases consumer confidence, and opens access to international distribution networks. The Indonesian government also encourages MSMEs to promptly obtain the halal label so that they are able to compete in the global market.

A sense of safety for consumers.

Social psychologists assess that the halal label provides a sense of security and inner peace. Consumers feel protected because the products they buy have already undergone oversight by a trusted agency. This sense of calm increases customer loyalty and strengthens the brand's positive image in the eyes of the public.

Differentiation in Competition

In the middle of a market filled with a variety of products, the halal label becomes a significant differentiator. Halal-certified products are easier to market and are accepted by consumers more quickly. Even in countries with Muslim minorities, halal products are often chosen because they are synonymous with quality and cleanliness. This provides a great opportunity for manufacturers who want to expand their market share.

Halal Certification Process

To obtain the halal label, manufacturers must go through a series of steps. Starting from registration with BPJPH, document review, an audit of the production site by the Halal Inspection Institution (LPH), up to the issuance of a halal fatwa by MUI. The halal certificate is issued only after all the steps have been completed. This process is structured and aims to ensure that all aspects meet the standards.

Challenges and Producers' Awareness

There are still business actors, especially MSMEs, who view halal certification as a burden. In fact, the halal label actually opens up new opportunities. The government, together with related institutions, continues to carry out outreach to raise awareness of the importance of the halal label. This education is necessary so that producers not only comply with the rules, but also understand the added value they gain.

Indonesia's Halal Market Potential

Indonesia, with the largest Muslim population in the world, has a great opportunity to become a global halal industry hub. President Joko Widodo has repeatedly stressed that Indonesia must become the leading producer of halal products, not just a market. With regulatory support, certification, and the halal industry ecosystem, this potential could be a driver of national economic growth.

International Perspective

According to the reportState of the Global Islamic Economy ReportThe value of the global halal industry continues to rise every year. Halal products are no longer in demand only by Muslims, but also by non-Muslim circles who care about health and quality. Countries such as Malaysia and the United Arab Emirates have long been major players. Indonesia has a great opportunity to catch up if business actors actively register their products.

Invitation for Producers

Consumer awareness of halal labels is increasing. Manufacturers who are reluctant to register halal certification are at risk of losing market trust. Therefore, now is the time for every business actor to ensure their products are halal-certified. In doing so, they not only fulfill their legal obligations, but also expand their business opportunities into the global market.

Insimen is here as a solution

Handling the halal label is often considered complicated. Many businesspeople find it difficult to deal with lengthy administrative and technical processes. This is where Insimen comes in as the right solution. Insimen helps you register the halal label more easily, faster, and more efficiently. The Insimen professional team is ready to accompany you at every step, from document processing to official certification.

With Insimen's support, you don't need to worry about facing bureaucratic complexities. We ensure the process runs smoothly so that you can focus on business development. Entrust the halal label registration to Insimen, because we understand your need to maintain consumer trust while expanding the market.

Closing

The halal label is not only a need of Muslims, but also a global quality standard that provides assurance of religion, law, health, and economy. Amid the growth of the global halal industry, Indonesia has a great opportunity to become a leader. Manufacturers who actively pursue halal certification will find it easier to penetrate the global market.

Don't miss the opportunity to strengthen your product. Register the halal label with Insimen now and experience its benefits for your business.