Name Your Business

Why is that name important?

A name is not merely a word. A name is an identity, an identifier, and a reminder. In the business world, the business name is like the 'face' that is first recognized by consumers. Just like humans, a nameless effort will make it difficult for people to remember it.

Imagine if a local specialty dish wasn't given a name. People will describe it with a long description. A small stall on the street corner near the school that sells tapioca-flour fritters.It's complicated, isn't it? Unlike when that food is given a short and unique name such as Fried tapioca starch cake Directly embedded in memory, easy to say, and easy to recommend.

The Power of a Name in Small Business

Make it easier to remember, a concise and distinctive name will stick in the minds of consumers.

Reflects products/services, as an example Malang meatballs directly provides a description of the flavor and origin.

Increasing word-of-mouth recommendations., consumers find it easier to say Try Si Mbok's cireng. than Try tapioca fritters in the back alley behind the elementary school..

Long-term brand building, a consistent name will be the foundation of your brand to grow bigger.

Problems That Occur Frequently

Many MSME traders still regard that business name as trivial. As a result, consumers are forced to remember with information that is convoluted: street names, building landmarks, even the type of cart. In fact, the longer the information that must be remembered, the smaller the chance that the business opportunity will stick in people's minds.

Especially in the digital era. How is it possible for customers to search for your business on Google, Maps, or Instagram if it doesn't have a name?

Business Name & The Era of Social Media

Now, naming a business is not only about making it easier for consumers to remember, but also be on the radar of digital algorithms.. A clear, consistent, and easy-to-find business name will help your business appear in Google search, marketplaces, or recommendations on social media.

Without the right name, the algorithm cannot associate your business with the keywords people are searching for. As a result, the opportunity for organic promotion on social media has disappeared.

Tips for Choosing the Right Business Name

Short & easy to remember, aim for a maximum of 2–3 words, for example to give an idea of the taste of your meatball dish as “Enak Mantap”, then state it briefly as “EMAN” becomes “Bakso EMAN”

Relevant to the product, for example, “Roti Bakar 88” is clearer than simply “Roti Bakar,” because the addition of the number 88 already identifies your business's brand identity.

Unique & different, avoid names that are too generic, so you don't get lost among competitors, you can use your own name or its abbreviation or nickname, for example your name is Yusuf, commonly called Ucup, who sells Soto, then your business could be named "Soto Mang Ucup".

Easy to say., a complicated name can make people reluctant to mention, for example, “Mrs. Surtinah's Gudeg Original Since 1930”.

Optimize for the digital era, make sure your name can appear in online searches and is suitable to be used as a social media username, this is important.

Examples of name ideas that convey the meaning of food and beverages.

Cireng, which means Aci Digoreng

eyelashes, which means Aci Telor

Coffee Memories, Characteristics of iced coffee with milk, easy to remember and emotional.

Es Teler Descriptive of milk-mixed fruit ice, as well as unique.

Boba, which means tapioca pearls for cold drink mixtures.

Remember your business name is the product identity.

Naming a business is not just a matter of formality, but a strategy. The right name will make it easier for consumers to find, remember, and even recommend your business. Of course this name is not only important for the food and beverage business; every form of business must have a name. For those of you who own a building materials business, you could name it Koh Mancaya, for example, which means building materials, and you yourself are solid, safe, and trustworthy.

In the digital era, the business name also becomes a 'key' that helps algorithms find you.

“Name your business now, and let that name work for the future of your business.