Why do consumers trust brands with a Halal logo?

The Halal logo has become one of the strongest symbols in the food and beverage industry, as well as in beauty products. Consumers view it as a guarantee of halal status, cleanliness, and safety. This belief is not only applicable to Muslim communities, but also to non-Muslim circles who view Halal certification as a quality standard. This phenomenon makes the Halal logo more than just a label, but a strategic tool in building a brand's reputation.

The increase in consumption of halal products is clearly evident in the global market. Data from the State of the Global Islamic Economy Report show the value of Muslim consumer spending in the Halal food sector reaching more than 1.3 trillion US dollars in 2022. This figure is predicted to continue to rise, in line with the increasing global Muslim population. The fact demonstrates how the Halal logo has a direct impact on market appeal.

Halal certification in Indonesia is administered by the Halal Product Assurance Agency (BPJPH) which collaborates with MUI. The presence of official authorities provides strong legal legitimacy. Consumers know that products with the Halal logo are not only free from haram ingredients, but have also undergone stringent inspections related to cleanliness, the production process, and distribution. This is why the Halal logo is easier to trust than merely a claim from the producer.

Identity and Cultural Values

For Muslims, choosing Halal products is part of religious identity. The Halal logo becomes a representation of obedience and consistency in following the teachings of religion. Consumers feel more at ease when they see the Halal logo on product packaging because they are confident that what they consume aligns with their beliefs.

Not only Muslims, non-Muslim consumers also often choose halal products for health and cleanliness reasons. Most Halal certifications require the production process to be free from contamination, use ingredients with a clear origin, and comply with hygienic standards. This provides added value beyond the religious aspect.

Brand Competitiveness in the Global Market

Global industry competition makes the Halal logo a determinant of competitiveness. Companies that have successfully obtained Halal certification find it easier to penetrate export markets, especially to countries with Muslim-majority populations. For example, Malaysia and the Middle East require Halal certification for most imported products. This condition makes the Halal logo a trade passport that opens up broader business opportunities.

On the other hand, brands that do not have Halal certification often have difficulty building trust, even though the quality of their products is good. Consumers are now more selective. They do not merely assess price or packaging, but also the legality guarantee embodied in the Halal logo. As a result, large and small companies compete to obtain this certification in order to maintain market appeal.

Reputation, Transparency, and Consumer Trends

The Halal logo is also directly related to the company's reputation. Consumers view Halal certification as proof of transparency, because the company is willing to undergo a rigorous audit process conducted by an official body. This transparency is what makes consumers more loyal.

The Halal lifestyle trend is growing. Not only food products, but also cosmetics, pharmaceuticals, and even tourism. Consumers seek assurance that every product and service used complies with Halal principles. This phenomenon creates a new ecosystem that expands the reach of the Halal logo as a global standard.

Consumer trust in brands bearing the Halal logo arises from a combination of religious factors, quality assurance, legal legitimacy, and reputation. The Halal logo becomes a simple yet meaningful symbol. Brands that understand this will have a competitive advantage in an increasingly complex market.

In closing, the presence of the Halal logo not only creates a sense of safety for consumers, but also strengthens the brand’s position in domestic and international markets. A company that wants to win the hearts of Muslim and non-Muslim consumers needs to place a Halal logo as part of its main strategy.

Also read related articles aboutthe economic potential of the global Halal industryat Insimen to understand how this trend opens up larger business opportunities.